If you're one of the people online who have been using a search engine optimization company and have been paying them huge amounts of money every month to do your search engine optimization, you be happy to know that now you can do your own optimization rather simply. Below I'm going to cover the main keys so anyone can start doing their own search engine optimization.
<BR><BR>Search engine optimization begins when you start to build your site. One mistake many people make is it a adding loads of pictures and video files to their site. While this may make your site more visually appealing to your visitors, it actually hurts your rankings in the search engines. Search engines base their ranking on the text contents of your website. So when you were building your website make sure the majority of your page is full of text.
<BR><BR>Each page of your site should have one main keyword phrase that you turned it for that page. As an example, if you have a website that sells video games, and you want your site to rank in the search engines for the keyword phrase "video games for sale" you need to be sure that that keyword is placed in every paragraph on your site. To summarize if your web pages twelve paragraphs your keyword free should be placed in each one. Also at the beginning of the page you should make sure we're one of your keyword phrases are in bold print. This will give you twelve instances of your keyword showing up on your page one of which is bold. The search engine bots will see this and decide this is the topic of your website.
<BR><BR>Also within your site you should also have other keyword phrases that directly relate to your main keyword phrase. There should be approximately three or four additional key words or keyword phrases that you should use. Also you should try to use these other keyword phrases At least once in every paragraph if possible.
<BR><BR>After you've built your website and you have optimized in with your key words the next thing you'll need to do is to begin submitting your website to all the various search engines and directories online. This can be a little time consuming and many people use a search engine submission service to take care of this aspect of their optimization.
<BR><BR>And finally for the most important aspect of your search engine optimization, link building. This is the process of creating links to your site from other web sites on the Internet. The more keyword targeted links you have pointing to your site the higher the search engines will rank your site for those targeted keywords. When building these links to your site make sure to use three or four different targeted keyword text phrases. If you simply use one keyword phrase search engines may see this as a form of spam and not rank your site.
<BR><BR>Link building is the most important and also most time consuming part of proper search engine optimization. The more links you have for a particular keyword the higher the search engines will rank your site for that keyword phrase. The actual amount of keyword targeted links you need in order to rank in the first page of the search engines will vary from keyword phrase to keyword phrase. As an example, you will need more back links for a keyword phrase like "weight loss" than you would need for a keyword phrase like "proven weight loss programs". For some keyword phrases you will only need 1,000 to 2,000 links and for keyword phrases with a lot of competition you may need between 20,000 and 50,000 links to get on the first page of the search engines.
<BR><BR>One portion of search engine optimization that many people still outsource is the submission of their websites to the search engines, and the creation of their back links. While you can do these things yourself you may find that you are spending twelve hours a day, every day, submitting and building links for your site. A service like "Flight Search Engine Submission", can submit your site to the search engines and also do all of your link building for you.
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